VisionWest 2030

My colleague and I just finished developing a logo for the general plan update we're working on. It started over a week ago, when I drew a conceptual sketch of a West Valley City "skyline." I had initially pressed for "FocusWest" as the name of the plan effort, but those in our office who had vision overcame those of us who had focus, so the name changed.

Here's how the logo began. Isn't it funny how things grow and change with collaboration and discussion? I rather like the process.


Here was one iteration of the "Focus West" logo that I kinda liked...